brands


l.o. to explore the concept of branding and to create an effective brand image 


 3  favourite bands


nike
i like this logo because it is bold so you can see it from a distance



jaguar
i like it because i like cats








instagram
 i like it because i think it is a cool design and the coulers are good





The use of fonts is a important consideration in branding

logo design

what are the elements of a logo

shape
colour
font style
name

shape
what could different shapes connote
what would effect your reading of shapes



square
traditional
strong
boring

circle
new
unique
friendly


colour
what do colours in logos connote

red-bold youthful power exciting ambitions

pink-love calm sensitive care warmth

purple-deep fantasy royal individual creative

navy-trust order control  success calm

green-balance growth restore society clarity genarous

blue- spirit content open goals control

orange- impulse warmth freedom motovation





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