Lego Movie

 Industry Research 

9/09/20

L/O: To research the process, companies and regulators behind the film industry.

Research Task 

1. Stages of film making: 

   - production - the process or activity of making a film. 

   -marketing - using interviews and adverts to promote the film.

     -distribution -  making of the film ready for audiences to watch 

       -exhibition - putting the film in cinemas.

2 . CONGLOMERATE - a multi-industry company, i.e a company owning many different businesses. 

3. The big six conglomerate 20th century fox paramount pictures warner bros , universal picture , Columbia pictures , Walt Disney studios. 

4. The British board of film class-action regulates films in the UK.

5. The two main companies that produced the Lego movie 2014.

6. The producers of Lego movie 2014 was Dan Lin and Row Lee. 

7. The directors of the Lego movie 2014 was Phil lord and Christopher miller.

8. The Lego movie 2014 was founded by village Roadshow pictures.

9. The distribution of the Lego moves was the warner brothers.

after the movie...…                                                                                                                                                                              21/09/20

-The story line was Emmett was am ordinary Lego figure who always follows the rules, and is mistaken as the special, an extraordinary person and the key to save the world. He find him self in fellow ship with strangers who are on a mission to save the world from evil tyrants. unfortunately for Emmett he is unprepared for such a task but will give it all his nonetheless.

 The message of the Lego movie.

The Lego movie  is a celebration of the untrammelled imagination, the urge to have fun jumbling ideas together and finding meaning in the mess, however unconventional. It's a quintessentially childlike sensibility, and one we could all use a bit more of.

The characters in the Lego movie and actors.

Emmet - Chris Pratt 

Batman - will Annette 

Lucy - Elizabeth Banks 

President Business - Will Ferrell

bad/good cop - Liam Neeson 

Vitruvius - Morgan Freeman  

Things mentioned in the movie 

Harry Potter Characters - Harry potter, Dumbledore 

Star Wars Characters - Chewbacca, Han Solo, C-3PO

DC Comics characters - Batman, Superman, wonder women, Aqua Man, Green lantern 

 

Batman villains - Joker, Harlie Quin, bane, Clay face 

lord of the rings - Gandalf 

The different products of Lego is Duplo Lego star wars, Lego ningargo, wild wild west Lego, cloud coco coco, Lego pirates. 

Intertextuality                                                                                                      21/09/20

L/O: To explore intertextuality of the lego movie. 

Postmodernism 

Postmodernism films often contain the following characteristics:

Challenges genre conventions: might be a mixture of many genres; challenge typical characters roles etc. 

pastiche: Imitates other texts humorous take on society culture. 

Hyper-reality: Makes the audience aware that they are watching a movie.

Narrative theory                                                                                                                                                                            23/09/20

L/O: to apply narrative theory to the lego movie. 

Todorov: Narrative Theory 

a film narrative is the story of a film and is broken down into 5 key stages by theorist Tzvetan Todorov.

- Equilibrium - everything in the film worlds is normal (not necessarily good but is normal.)

- Distribution - something happens (usually caused by the films main antagonist) to disrupt normal life 

- Recognition of distribution - the protagonist realises that something is wrong in their world or would discover the disruption. 

- Attempt to solve disruption - the main protagonist goes and tries to solve the disruption 

- New equilibrium - the disruption is solved and a new normality has occurs not necessarily the way it used to but "normal life" is created.

Equilibrium - Emmet is living an normal life and is starting the day like normal.

Disruption - Emmet meets wildstyle and finds the piece of resistance.

Recognition of distribution - when wildstyle tell emmet he's a master builder and the special

 Attempt to solve disruption - emmet finds friends and goes up to president business tower block and tries to the block of resistance on the kragle.

New equilibrium - Emmet and wildstyle save the day,president business is forgiven.  

Propp's spheres of action

    The Lego movie character 

The Hero - Emmet because he saves his town from president business.

The Villian - President business because he tries to stop emmet from saving his town.

The Donor - Benny because he gives emmet the thing he needs to save the world.

The Helper - Wildstyle because she helps emmet get the resistance to the tower.

The Princess - Wildstyle because she is sort of the reward.

The Dispatcher - Vitruvius because he tells emmet to go to the tower.

The Princess Father - Vitruvius because he is very overprotective over wildstyle. 

The False Hero - Batman acts as if he is the best when emmet is the real hero.

homework

The organisation that regulates each of the following in the UK.

Film - The BBFC (British board of film classification) 

T-V & Radio - Ofcon 

Advertising - ASA (Advertising Standards Authority)

Newspaper & Magazines - IPSO (The independent press standards organisation)

Video games - Video standards council 

A postmodernism film is when it: 

1. changes the genre conventions may have a mixture of genres and will challenge character roles. 

2. Pastiche imitates other texts films take on society. 

3. Hyper reality makes the audience aware they are watching a film.

 

Intertextuality                                                                                                05/10/20

L/O to explore the similarities between the matrix and the Lego movie.

Intertextuality is were a film uses a film/tv show in there own.

Target Audience                                                                              07/10/20

L/O: T identify the target audience using demographics and psychographics.

The movie targets a family AUDIENCE.

That could be split into the following three groups.

- Young kids who play with Lego.

- Parents who played with Lego when they were young.

- Young adult cinema -goers.

The movie appeals for young children who play with Lego because of the bright colours and the music that is in it and because if they play with Lego they will recognise some of the characters and would want to go and watch the movie.This will also include the parents who maybe played Lego when they were younger too because the is sets of Lego from when they were younger and because of the message that is believe in your self  also that everyone is special so that they could pass that message on to there kids and also because of the voice actors that the parents would know. The young adults will like it because of the romance.

 

Evaluate the advantages and disadvantages of the intertextual relationships between the Matrix and The Lego Movie.

The advantages are that the parents and adults will understand the link between the matrix and the Lego movie because it was twenty years old when the Lego movie came out and would of seen it and wold want to go and see the Lego movie which is an advantage for warner brothers is because the more people who will want to see it the more money they will get.

The disadvantages is that the young children will not understand the link between the two movies also if adults didn't like the matrix movie than they will mostly not want to see the Lego movie because it is so similar to the Lego movie.

marketing                                                                                            19/10/20                                    

L/O: To explore marketing and promotion of The Lego Movie; To link the methods to the target audience.

what is 'tent-pole' production?

tent pole production is a program or film that supports financial performance of a film studio or television network . a tent pole production film may be expected to support the sales of tie in movie.

why was the Lego movie one?

the Lego movie was a tent pole film because it was producing lots of money and was the highest earning film of 2014 and because of that they could lots of merchandise. 

what are the benefits of that for warner bros?

the benefits are they would get more money which allows them to making more smaller films.

marketing:

- Film posters (cinemas, tube stations, busy areas)

- Ads on tv 

- Ads on magazines 

- Ads on YouTube videos (trailers) 

- Ads on bill boards 

- Merchandise (cloths, mugs, toys 

- Leak characters/ voice actors 

- Interviews with actors 

- Promotion branding with other big companies  

- Official premier 

- Social media

 

- Reviews (newspaper)

- Teasers 

Synergy 

 

The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Synergy with The Lego Movie 

1. 17 deferent sets based on the different worlds in the movie.

2.16 collectible mini figures that included the iconic Lego characters. 

3.The Lego Movie video game 

4.sticker and activity books 

5. range of school supplies 

promotion research 

- put cardboard boards in cinemas and shared photos of the people next to them.

- official Lego brand stores scheduled events. each week they released character posters for purchase in January 2014.

- partnered with different companies such as McDonalds .

- created a website were you could create your own Lego movie characters.

- video games released on the 4th of February. 

- Lego movie fan of the week.

vertical integration

The parent company owns multiple companies across different stages of the film industry.

warner bros own: warner bros studios ( production) warner bros (distribution) used to own warner bros cinema in the UK  (exhibition)

horizontal interrogation

The parent company owns many companies at the same stage of the film industry. A smaller company . owned by the parent is a subsidy.

Exam style question

1. whats the name of a company that owns lots of smaller companies ?

    Conglomerate 

2. whats the benefit of being these? 

   All the money goes back to that company.

3. why is synergy a good thing?

    It is  a good thing because it gets people to look at the merchandise and make them watch the film. 

4. what is it called when a single company controls both the production and distribution stage of media product.

 Vertical interrogation

5. whats the advantages of doing this?

   The benefits is getting the profits 

6. what is tent-pole production.

   It is were a program or film company that helps finically surport a film?

7. What is the advantages of this for the production company?

   This is an advantage because it gets more money to produce smaller films. 

       Interrogation

  

                                                                                                                                           21/10/20

 The Gardien

  what are the building blocks of success?  

    - The building blocks of success is to create entertaining or useful content aimed at the target audience who will go and pay  to watch the film. The actual content idea is that as long as it is kept in the company ideas. Also made it appeal for adults and all ages.they got in writers who do adult films so that  the adults will like it as well as kids.

  what did Lego do right?

    - instead for it making it just for kids they brought in Phill Lord and Christopher Miller who also did 21 one jump street and cloudy with a chance of meatballs fame to make a funny and clever movie.

How does it laid the foundations for its audience?

   - they broad out a DVD so that the younger children could watch when they ere older and could show it there younger siblings or cousins.

Zesty

 How has it got heart? 

  - It has got heart because of the story line and the narrative and because of all the happy and positive messages. It also made people feel something. 

  How is all about you? 

   - Because the narrative makes us think do we go try and fit in or stand out or do we as for help or help ourselves. And makes us think about the all sorts of messages in the film.

  How does it show that it knows its audience?

 - It has a very clear idea who the audience will be and who it speaking to. 

The Lego movie marketing uses a range of platforms to construct an effective marketing campaign such as print with bright colour so that they would be interesting to look at and read. also have made collectable Lego characters.

homework

Characters 

The Lego movie characters appeal for young kids who play with Lego because of the characters that are in the Lego sets and which are also in the Lego movie.

The Lego movie characters appeal for young cinemas goers is because they could have played with Lego when they were younger also because of the actors that do the voices of the characters.

The Lego movie characters appeal for adults who used to play with Lego and parents because the parents who used to play with Lego will recognise some of the old sets from the Lego movie and because the the actors that do that voice overs as well. 

Narrative

The Lego movie narrative will appeal for young people because it is an adventure based film and is very creative for the young people.

The Lego movie narrative will appeal for young cinema goers is because of the romance between Emmet and wyldstyle.

The parents will like the narrative of the movie is because of the messages that they can pass down o there kids. 

Setting 

The young kids will like the setting of the movie because of all the bright colour and the music.

The young cinema goers will like the setting of the movie because or the the unique setting in the city. 

The parents will like the setting of the movie because of the way that it could represent there city that they live in.

Themes

The young kids who play with Lego will like theme because it goes with the Lego sets that came out the same time as the Lego movie.

Teenagers will like the theme of the Lego movie because of some of the Lego sets when they were younger.

The parents will like the theme of the Lego movie because of the messages that they put in in such as you can do anything if you believe in yourself.

Poster Campaign

They used bright colours so that they would catch your eye and they would also use big pictures to catch the children eye as well as the parents and the teenagers.

Film Trailers 

they would use film trailers to catch the eye of the audience so that they had an idea what the film is about the film also they would make the trailer as interesting as they could to make it more so that moe of the public would want to go and see it.

TV Advertising

They would use this method because many people would watch tv shows but would also have to sit though the adverts so that many people would see the all sorts of the Lego products. They also did a whole advert brake in the brakes on strictly so many more people would see it the Lego movie work that was being produced by the people who was making the Lego movie.

Social Media 

They used social media platform because so many people would use social media every day and after the advert on Stickley come dancing all of the social media platforms had gone mad.

Merchandise

By releasing merchandise they would could spread the Lego movie across the world and this would all so bring in thousands and thousands of merch revenue.

TV Advertising                                                                                                                                                                                  02/11/20 

L/O: To evaluate the methods used to market the lego movie; To link the methods to the target audience. 

What do TV adverts normally show?

 - The product 

 - The time its replaced 

- Where you can get it

- Why you would get it 

How are they different to theatrical trailers?

- they are shorter 

When would they show you the lego movie adverts?

- before and after school 

- children's TV channels 

- making sure teenagers and parents also see it 

Lego Tainment 

Its important that the film does well in the opening week, because it can make or break the film. Making sure that its put on adverts when channels have the highest peak time (between 7-9). The TV adverts needs to very enjoyable and make people want to watch it.

 - In dancing on ice at 7.27pm on Sunday the 9th of February 2014 - five days before the movie launched - ITV broadcast a world first, ann add made out from lego.

Different brand in the add break 

- British Heart Foundation 

- confued.com

- BT Broadband 

- Premier Inn

- The Trailer 

- In between each advert they added a sting with the title of the movie and the different character for each.

they used four similar UK adverts. 

- separated by different characters at the end of each ad break 

- they hoped it would get a lot of attention and t did because many people started a change reaction with "did you see that" 

moment 

- they also released  the advert on youtube and got 1.1 million within an week.

- across social media there was a lot of talk about this movie that came out and tweets on Twiter went up by 5 times within a day per day using the hash tag TheLEGOmovie.

- By the end of 2014 it reached the top charts , meaning it wasn't just the best be forming kids movie of the year it was the best of any kind.

The leo movie broke boundaries  with the marketing because first they made a whole advert break with lego which has never been done before and also it was seen by millions of people on the ad on youtube and it blew up on social media. the lego movie was released 5 days after the ad, meaning that the advert because they would probably remember the ad vert and would be intreated to with the movie and hopefully like the movie. putting the add break on such a well known TV show and at the peak time (7-9) at the time of 7.27 meant millions would see it and that meant more people would want to the movie.

video game 

L/O: To explain how vertical integration benefits companies to analyse using uses and gratification theory.

Research

 - The game developer is TT games, Travellers Tales  and TT fusion.

- The game was produced by the warner brothers.

- It was released on the 7th of February 2014.

- The genre is an action packed game.

- The platform was released on Microsoft x360, sony ps3, nintendo 360 and many more.

- It has two modes single and multi player.

video game                                                                                                                     09/11/20

5 examples of resent films/video game releases.

- sonic the hedge hog (2020)

- jumaji 2 

-  spider man 2018

- tumb rader 

- star wars the force awakens 

Why do companies often release tie-in video games alongside the film.

Its done so that it brings in more people to watch the movie. It helps promote both the movie and the games.

SIMULTANEOUS RELEASES 

Profit - maximised the promotion of a film will create a receptive awareness in potential consumers of the game: they have heard of it and are familiar with it.

Familiarity - The brand and plot and characters are already known; recognition of the fact we liked the film so may enjoy a game based on it. 

Extends and Pleasure Of The Film - A chance to continue to be part of the film that we enjoyed. Chance to play the roles we saw in the film.

The Game Promotes The Film, The Film The Game - efficient use of marketing of both products and increases potential audience as fans crosover between the two platforms. Think of how theme of bond films piggy-backs on the promotion of the film and vice-versa.

Uses And Gratifications 

1. personal identity: helps us consider who we are ; what ideas and values we identify with.

2. information: new information we want to know or take pleasure in knowing.

3. entertainment: offers distraction from the world.

4. social interaction: we find things we can share and discuss with others.

Explain how the lego movie video game cover constructed (put together) to appeal the target audience (7+ age rating)

This will appeal for an 7+ plus age rating because of the bright colours the big font and also because of the big tool emmet is holding so that kids will see that and would want to play it, If building is one of there interests and if lego as well is one of there interests. It will also appeal because of the deferents world so one world will appeal to at least one young person.The ideas that are shown are the different characters, The different worlds. Certain elements of the media appeal for the target audience because if they would have played the game and would have created some thing on the game. Certain element of the language media would draw the target audience because of the font that they us in the tittle of The Lego Movie. Also the fact that he is holding a big spanner surgests  that tools are important in this movie.

Dirt Analysis

11/11/20

TV Advert notes - good. Well understood. Game cover analysis: WWW - you've picked out specific elements used EBI - Use accurate spelling, punctuation & grammar; Explain WHY certain elements of Media Language appeal to the TA

peel paragraph 

P: Identify the media language used 

E: Describe the element of detail

E: Explain WHY: it is used : the effect or the message given. ( connotations )

L: Link this appeal for the target audience

Poster Campaign 

11/11/20

   L/O: To explain the effectiveness of the campaign; to analyse Uses & Gratification theory.

The Dentition:

- Fire 

- Man with a suit on 

- A skyscraper 

- A man with a mask on 

- Debris falling down 

- Smoke 

- Clouds 

- Dark 

The Connotation:

The connotation surgest that it is a dark movie because of all the debris and smoke and clouds in the sky. Also that something mysterious could happen in the film. The fire could surgest that somethings burning also that he could be in danger or someone else is in danger. The skyscraper could surgest that it is in a city.The fact that he is in the middle of the poster could surgest that he is the main character 

 The Context:

The context is that this film is based the DC comics Batman.

FILM POSTERS

- A Teaser Poster 

     This will have the main character, tag line, striking image title, when/how and the colours of the               palette represents the type of the film.

- A Teaser Poster 

    This will have the director, title, cast crew, when/how, stars, striking image, studio logo/website and        colour palette represents the type of the film.

poster campaign 

16/11/20

L/O: To explain the effectiveness of the campaign; to analyse the representations on the poster campaign.

Genre

 - Genre codes and conventions: The typical features that symbolise a genre. 

 - Hybrid: When a film mixes elements of different genres.

 - Iconography: The visual elements like props that help to symbolise a particular genre. 

 - Intertextuality: When the one text references another.

ANALYSIS

Explain how The Lego Movie theatrical poster constructed to appeal to its target audience.

The theatrical poster appeal to its target audience because of the bright colours because the bright colours will catch there eye and will be intrigued. In the foreground you can see the main characters witch will give you a clue into who will be in the movie. Also in the foreground you can see the characters running witch will give an insight of adventure in the movie also you can tell because of the explosive and the helicopters. There is also some comedy in this movie because all the main characters are running all serious but emmet is the only one who is screaming so that tells you that there are some comedy in this movie. The creators of the movie have put emmet and wildstyle next together to put a bit of a romance between them. Also that there is a lot of DC characters that could also implement that there is action adventure. 

character poster stereotypes

EMMET 

- builder

- blue colour palette

- yellow lego character 

- in the city 

- male

- maclerine 

- scared 

- whose 

WILDSTYLE

- girl

- blue colour palette suggests that she is in male world

- feminine by the makeup and hair 

- emo 

VITRUVIUS

- green blue colour palette 

- wizard 

- pale skin colour

- hippy

- old

- man

BENNY

- astronaut  

- space background

- black colour palette 

- happy

- joyful 

- man

LORD BUSINESS 

- not much of a colour palette as it is blocked by his hat

- angry

- man

- more facial features 

Representation 

 23/11/20

L/O: To analyse the representation throughout the lego movie promotional campaign. 

What stereotypical representations are supported ( reinforced ) in these film?

- Girls are wearing dresses 

- An animal or some sort of creatures 

- Men are physically stronger than women

Which stereotypical represented are subverted ( challenged )?

- women being stronger that the men 

- The females save the day 

How are men represented in the lego movie?

In the poster Emmet is in the centre of the the poster running away from the danger terrified and when you compare his expressions to wyldstyle or Batman and also in the trailer you can see emmet screaming and shouting 'i want to go home'. But most of the men are represented by being brave and not afraid like Batman.

Task one 

wyldstyle is represented by being a strong independant women in the film poster, she looks like a person who is not scared or faced  by anyone or at any challenged in her way she shows not the stereo typical women. it shows the stereo typical of the men being brave and tough but not the women because wyldstyle is such a strong character as a women which would normally be the opposite because in most films the women need either saving or helping them.

Task two 

wyldstyle in the film trailer is represented as a strong female women and fights the robots and emmet is shocked by what she has done. she says that he would die and that shows that she doesn't care whether he dies she just wants to get the job done. this shows her as a person who doesn't care what other peoples opinions are.

How is age represented in the poster campaign for the leo movie?

Age is represented by in the poster by having different generations in the film. you can see the generations represented in the poster campaign by there faces such as Emmet is young because he has no beard nice thick hair, no wrinkles, and his hair which is brown not white. however with Vitruis has white hair, white beard , and lots of wrinkles on his face.

Put it all together

23/11/20

l/o: To explore exam style questions and how to answer them effectively.

The Exam 

- promoting media is section B of paper 1.

- you'll be asked 4 questions worth 25 marks in total 

you could be asked the following 

media language The way promotional materials have been constructed

representations: How issues such as gender, age or ethnicity are represented.

audiences: How the audience are targeted by the franchie, and the different ways hey respond to and interact with the products 

industries :How the franchise operates across different areas of the media industry and the ways these work together. 

Assessment 

                    25/11/20

L/O To consolidate and review leaning from this unit 

ASSESSMENT DIRT 

                                                                                                                                                       30/11/20

L/O To review and reflected on the unit assessment and set personal targets.

Q7-  What is vertical information?

Where a single company controls both the production and distribution of a product.

Vertical integration can help to increase profits through not having o share revenue with outside companies.

It can make the production process more efficient as nothing is outsourced at different stages and teams can collaborate easily.

It can help to increase the exposure of one brand or franchise as it will be promoted to each stage of production and distributed and exhibited.

It can help conglomerates to increase in power in an industry as profits can go back to producing better quality films.

TARGET ; I need to know what im talking about and answer the question fully.

Q8- Explain how the lego movie promotional campaign targeted a range of audiences. 

The LM campaign was designed to appeal to a range of audiences: young children, cinema going young adults and adults with young children ; both genders.

Use a range of genre conventions in posters and trailers to appeal to a range demographics.

Inclusion of known characters, voices and intertextual references to appeal to older audiences.

Use of the lego made advert break to link brand to familiar companies and create a widely discussed event  through social media.

Use of character posters to appeal to different gender , ages and ethnicities.

Cross-media promotion with the video game to appeal to fans of that media form.

Use of merchandising and tie-ins with other companies E.G McDonalds.  

What do you need to do ?

- Show an in depth understanding of promotional campaign.

- Mention at least TWO different products.

- Give specific examples from those products.

- Show an understanding of different parts of the target audiences and how they are appealed to.

- Use accurate and reverent media terminology.

TARGET ; Understanding the promotional campaign.

Q9 Analyse representations of the gender in the lego movie poster campaign

What examples could you use to support campaign?

Stereotypical representations used throughout : Lord Business as evil antagonist, male dominance etc: patriarchal as seen by male protagonist ; Vitrus as a wise old man ; typical female traits of wildstyle.

Subversion of stereotypes also seem : Emmet as scared hero who needs rescuing wildstyle as strong capable female sidekick ; prominence of female hero team. 

Reflects post feminist society with increasing equality between genders; no longer the need to conform to strict boundaries concerning gender identity.

TARGET - Analyse the gender from the lego movie.

exam revision 

23/06/22

L/O- To explore exam style questions and how to answer them effectively.

what type of game is the lego movie - action-adventure video game  

how deos the movie make money - it makes money by adverts and merch