Music industry

Music Magazines

 Terminology 

conglomerate 

A conglomerate is a large company that consists of divisions of seemingly unrelated businesses. The trend has been strongly for the sharing of various content ( news, film and video. music for example). The media sector is trending to consolidate and formerly diversified companies may appear less as a result. 

globalised 

diversity 

Concentration of media content. Media diversity is the degree to which media content is heterogeneous. Assessing media diversity requires media content analysis, Media diversity manifests itself in two different forms, As reflective diversity and open diversity.

regulation 

Regulation refers to the whole process of control or guidance, by established rules and procedures, applied by government and other political and administrative authorities to all kind of media activities. thus regulation is always a potential intervention in ongoing activities, usually for some stated ''public interest'' goal , but also to serve the needs of the market ( for instance , by supporting competition )

revenue 

media revenue means , for a given period ,the aggregate amount (without duplication) earned or received by Decolar or any of its affiliates or otherwise paid to Decolar or any of its  affiliates by the third party advertisers for advertisement or similar placements comparing in the search results or booking path price , produced or service offerings from competitors for travel products on any Decolar travel solutions of displayed through the Decolar platforms with respect to or otherwise in connection with any Expedia travel products displayed in such search results or booking path.

circulation 

circulation is the total of copies of a magazine, newspaper , newsletter catalog that are distributed via direct mail or other channels.

Who publishes these magazines research task?

- whats on TV - TI media - US magazine publisher 

- radio times - BBC worldwide - German magazine publisher 

- TV choice - H. Bauer Publishing - German media conglomerate  

- take a break -H. Bauer Publishing 

-good housekeeping - Hearst Corporation - US media conglomerate

- glamour - Hearst corporation - 

- inside soap - Hearst corporation 

 Bauer media research

- how many magazines does Bauer own?

Bauer own over 600 magazines including UK music. 

- what two UK music magazines does it publish?

to the brand of MOJO and mojo4music 

 How have they diversified the mojo brand?

He company has diversified with owners of websites radio stations magazines and music television channels which will help protect from declining offers.

revenue research 

- magazines receive revenue from which four sources?

circulation - cover price in mojo 

advertising - in mojo for mostly live recorded music 

sponsored content and product placement - mojo listens to all of its music 

events - vogue 

why is there a dramatic fall in print magazines in the last 10 years?

Because most people are online so there audience is mostly on line to.

how are the print companies responding to the fall in print sails?

they moved some of there printed copies on line and created big events. 

who owns mojo magazines?

Bauer magazines 

 

music genre

L/O: To identify different type of music genre.

music genre i can think of;

rap

pop

classical 

country

jazz

k-pop 

opera 

ROCK MUSIC

what the stars look like?

men tend to where white shirts and black leather jackets and black jeans or trousers, patterns with name brands are common on clothing.

women wear loose fitted tops and leather jackets and black trousers.

what do they sound like?

loud some of rock is like there shouting the use drums guitars 

what do they sing about?

They sing about sex, girls,style.

POP MUSIC

what do they wear?

they wear anything that's in fashion.

what do they sound like? 

some are upbeat some are not some are loud and some are quiet not one pop song is the same.

what do they sing about?

they sing about lot of things such as break ups, love animals food 

RAP  MUSIC 

what do they wear?

mostly black clothing 

what do they sound like?

it has a fast tempo 

what do they sing about?

love breakups crime

music magazines 

L/O; To explore the terminology and genres of popular music magazines.

what genres are these music magazines?

How do you know?

- rock - because there wearing all black and look like there shouting.

- pop - because it pops out at you. 

- rap - because it looks street. 

typography 

The style and appearance of printed matter.

layout 

The way in which parts of something are arranged or laid out.

lexis 

The total stock of words in a language.

colour palette

Full range of colours that can be displayed on a devise screen or other interface.

mise-en-scene

Meaning roughly out into a scene.

Rock Magazine Genre Convention 

`The colour palate is black.

The layout is that there is am main image in the is in the middle, the title is at the top and lots of different text around the main image.

typography is block capitals for the title and little fonts to contrast the big font.

lexis is pretty strait forward.

main image close up or midline shot. 

Rap Magazine Genre Conventions 

The colour palette is black, blue with some white.

main image is a close up.

typography is block caps for the titles and lower case for the extra information around the main image.

lexis is strait forward.

layout is the main image in the middle the title at the top left and in the middle at the top, with extra information surrounding the main image.

Classical Magazine Genre Convention 

 

The colour pallet  is an aray of colours such as brown, blue and white.

Main image is in the middle with a full body shot.

Typography is big for the title in different fonts to represent the classical music.

Lexis is strait forward.

Layout is main image to the side or in the middle with the title at the top with the extra information around the side.

MOJO Audience 

L/O To explore and define the magazine target audience 

the most successful magazines during the time of intense competition from online media have been at the quality end of the market.

these magazines use the advantages of the print media - high quality photography , familiar connections, and sophisticated media language using high quality printing on glossy paper.

MOJO magazines has some aspects of the quality monthly , but it is only semi-glossy and uses light weight paper.

whats it all about 

the magazines is loved by its readers and artists alike because it engages them on the subject they love the most 

MOJO is the brand for those truly obsessed with music

weekly magazines target an audience that is more working class than middle class

class : equal share of middle class and working class readers.

gender ; four times as lightly to be read by men than women 

age: about65% are over 35, but a higher proportion of 15-16 year olds a smaller group read it.

Genre and Target Audience 

L/O - To identify audiences for a variety of music magazines genres and link to genre codes.

Identifying The Audience

Media producers identify their intended (target) audience during the planning stage for a media text because it effects the shape of the text so much 

This is why it is vital to identify a TA before you analyse a media text.

categorising the audience 

There are two ways of categorising an audience:

Demographics look at the factual data like age, gender, martial status and income.

Psychographics look at the lifestyles behaviors and attitude.  

how to appeal to a target audience:

- Bright colours connote the upbeat nature of dance music and will appeal to the young TA.

- Modern, lowercase, sans serif front of masthead connotes from modern, fresh content and appeal to the TA who wants the most up to date info.

- Graphic style suggests high production values and importance of style- appeals to young aspires and trend setters who value appearance and style.

- Latest's DJs and events suggests newest information.

MOJO U&G

L/O- To explore the appeal of Mojo magazines to its target audience.

1. How is reading a magazine more active experience than, for example, watching a film at the cinema?

- It is far more active because you chose how you read the magazine because you can chose which bits you want to skip and the thing you want to reread.

2. Is the chose of which magazine to buy and an active or passive process?

- Again, it is far more active a process as readers can look at the covers, decide which appeals appeals most.

personal identity:

- Music magazines often reinforce the readers sense of being a fan of a particular genre of music or artist.

- They offer aspirational role models - music artists - with whom their readers can identify. 

- They  might reinforce a readers values - either held by a particular musical genre ( E.g. punk = rebellion) or the valuing of music as a whole.

music magazines offer a seance  of being in contact with the world, giving information about the world, giving information about the world of popular music. This can nominally be seen through the regular  features each issue.

Entertainment:

Music magazines offer a range of entertainment pleasures such as comedy,gossip, free gifts, striking visuals and attractive stars.

They can offer an escape from everyday life into a different world of stars, celebrity and music.

Social Interaction:

Music magazines offer news and gossip that might form the basis of real-life conversations and debates between the readers and their friends.

They usually follow a familiar format and have regular sections that readers might substitute for real-life intersection - seeing the magazine as a good friend.

 

Cover Analysis

L/O - To analyse the cover of a magazine, linking it to genre and audience.

MOJO, is a serious classic rock magazine that targets an upmarket and mature audience, reflecting the context of the economic power of the 'babtboomer' generation.

In terms of media industries, MOJO is a good example of diversification.

A product with a clairaudience address - engaging the passion if music fans who consider themselves discerning - reflected in a consistent media language house style.

baby-boomer generation

Baby Boomers are less likely to use other social media platforms like Twitter and Instagram. They are also less likely to have multiple social media profiles. This generation generally lacks the technical proficiency and understanding of the nuanced differences when posting on different platforms, but they have embraced social media for communication and research .

audience address 

A  person or business that does not wish or is not able to receive a post at a permanent or actual address.

house style 

Is the way a publication chooses to publish in matters of detail - single quotes or double use of capitals and lower case.

Discerning

having or showing a good judge meant.

Codes and conventions 

media codes and conventions are like the building blocks of all the media around us. Media codes generally have agreed meaning, or connation, to their audience. There are three types of media codes, symbolic codes, technical codes and written codes. conventions are expected ways in which codes are organised in a product.

Intertextuality 

It refers to the process of creating refers to the process of creating references to any kind of media text via another media text.

Cover Analysis 

why will it attract appeal to the target audience?

It will attract the target audience because of the big figure in the middle dressed in black and the big tittle.

Dirt 

L/O - To reflect and improve on exam style analysis.

Mid shot of Dave Grohl ( Star vehicle ), lead singer of foo fighters.

colour palette used - white, black, red and grey.

majority of artists/bands not current but very influential and most popular in the 70s/80s.

masthead is modern sans-serif  font and block capitals.

main cover line uses a serif block font. name is largest section.

minor cover lines use same font style as main CL but mix of block caps and sentence case.

puff= red circular sticker claiming 159 reviews. yellow free CD box.

free CD called teen spirit - INTERTEXTUAL link to Nirvana song. Text placed around the main, not covering the face. main CL lovers body only. 

general points 

- Avoid just describing

- not to stand out 

- say what it shows about the magazine 

- use accurate terminology 

colour palette  - yellow, blue, and white 

mid shot of Bruno Mars 

font bold and smaller text

main cover line bold title and his name.

 

cover analysis 

L/O- To refine analysis of magazine covers.

1- the layout is cluttered.

2 - the choice of layout connotes is that there is a lot of thing going on the in the poster 

3 - the colour palette is saturated because there is a lot of bright colours.

4 - the choice of colour connotes that it is a pop magazine because of the colors of pink and purple

1 - the layout is ordered. 

2 - the choice of layout connotes that it is just one main thing about the poster which is the main image.

3 - the colour palette is muted.

4 - the choice of colour connotes that it is classical music magazine because the colour are muted and there it is only about one thing.

1 - the text is mainly sans-serif 

2 - the choice of font suggests that the make magazine wants it to stand out.

3 - the main title font is big bold and white.

4 - the choice of font and colour suggests that it is a rock magazine.

1 - the text is mainly sans-serif

2 - the choice of font connotes that 

3 - the main line cover font style is big bold grey with black out lines.

4 - the choice of font style surgests that its a bold magazine the colour surgest that it is a rap magazine 

1 - the main shot is a whole body shot 

2 - the shot was used to show the whole of the band 

3 - the font is informal

4 - that it is a band 

1 - the shot is a mid shot 

2 - this  shot is used to create more style 

3 - it uses formal text 

4 - it suggests that 

the colour palettes are similar because they are both bright colours. the images are different because on has a body shot and he other has a face  shot. the fonts are also similar because the they are both bold and sans-serif. the layout on both of the magazines are cluttered because there is a lot of words and pictures around them.

representation 

L/O - To explore the concept of representation in music magazines 

the things I need to know;   media representation 

The ways in which magazine producers represent the world and construct versions of reality on magazine covers.

How stereotypes and counter stereotypes are used.

How representations of the same thing can be different depending on the audence and purpose.

How representations on magazines covers reflect the social and cultural contexts.

list the common sterytypes used in media for the folowing groups.

teens;

miserble 

loud 

grumpy

lazy

irsponsible 

agresive 

men;

strong

emotion less

americans;

anoying

loud

dumb

juging 

lesbians;

that they hate men

thatthey drees like boys 

that they all like sport 

Denotation vs Connotation 

Denotation - The extract, literal meaning of a word 

The family sat togerther in front of a warm fire.

The denotative or literal interpretation of warm = nearly hot actural tempurture.

connotation - the unspoken, hidden meaning that gives a word more emotinal inpact.

The family sat together in front of a warm fire.

The connotive or figurative interpetation of warm = comforting; friendly ( mood/tone ).

representation 

The connotations of these elements;

tattoos

hair and cloths 

expressions 

guitar

This artist is portrayed by his;

gender-male

age-30-40

genre-rap/pop

personality-strong

Representation 

L/O - To analyse representation used in music magazine.

How have the producers have been chosen to construct a reality that represents events, social groups and idears.

Mojo wants to atrack a target audience that shares it respect for claisic rock so contracts a version of reality that represents musicians as authentic heroes, striving for exelence.

How and why stereotypes have been used 

The choice of a cover of a young, white female dressed in black.

there is an anti-stereotypical positive representation of older people musicians.

Which groups have been under or misrepresented 

Only represents white female musicians in images, under representing male and colour.

The message and vaults conveyed and issues addressed 

Cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of living fast dying young. 

Magazine Deconstruction 

                                                                                                                                               22/03/21

L/O - To analyse media text using key concept and appropriate terminology. 

media language 

In the masthead the bright colours have been used to catch peoples eye when walking past it so people will see it. The genre with the main image have been chosen because the main image represents the genre so people could tell what its about just by looking at it because of the colour of the main image.

audience identification with the iconic recognisable masthead first appeals to costumers, this departs form the conventions of magazines covers that normally run  with the masthead.

music magazines and audience 

                                                                                                                                             24/03/21

L/O - To identify and analyse a target audience using demographics and psychographics.

Identifying the target audience

Media producers identify their intended ( target ) audience during the planning stage of a media text because it effects the shape of the text so much. 

This is why it is vital to identify a TA before you analyse a media text.

List all the things different thing you could think of about identifying an audience.

- Age 

- Gender 

- Class 

- Religon 

- Existing or new audience 

- Where they live 

- Income 

- Interests 

- Mass or niche 

- Values/ideology

- Personality

Categorising the audience 

Demographics 

demographics look at factual  data like age, gender; marital status and income.

- Age/gender 

- Race 

- Location

- Employment status 

Psychographics

Psychographics look at the life style, behaviours and attitudes 

- Personality

- Values 

- Attitudes

- Interests

- Lifestyle 

Social grade categories

- ABCI - Need higher education to get a better job. To get better income so can afford the higher priced magazines.

- C2DE - Have not got much education so they get lower income and can only afford the lower priced magazines.

What are the demographics of this magazine 

gender - Female                          marital status - single 

Age Range - 25-40

Class - ABC1

Education - Higher education 

Job - higher income 

Geographical location - uk 

Young and Rubicam 

 

lifestyle categories 

Vals 

Can you identify the mojo target audience.

Age range - 65% of readers are over 35 but more read more by 15-34 (smaller group) read it.

Gender - 4 times more likely to be male then a women.

Class - Equal share of middle and working class. ABC1

MOJO Audience Profile 

 - They accesses the music through Spotify, youtube and amazon music.

- There interests are the Beetles, Dylan, Bowie, Pink Floyd, Led Zeppelin, Neil young and the rolling stones.

- A profession with high disposable income. His daughter loves manufactured  pop and  yet enthusiastically sharing his sons burgeoning interests for bands like Arctic monkeys.

- loves music, listens to it daily in the car, or on vinyl, on CD player or on his phone.

magazine ownership and regulation 

          29/03/21

L/O - Research ownership, regulation and institutions involved in music magazines. 

main industry - task 1

- Bauer media -  take a break and tv choice 

 - Condè Nast - vogue and glammer 

 - Intermate media - top of the pops and girl talk 

- Hearst - ok, cosmopolitan

- BBC - BBC music and BBC history 

mojo was published by Bauer media 

funding and profit 

sales -  Includes subscription, once the publisher has gained the profit, they gain only a little amount because they have the costs of the making of the magazine, the cost of to transport it to the newest and the commission they have to pay to newstand company. magazines make more money from suncribtions.

advertising - The way they make the most money, allowing advertisers to use up space throughout the magazine. the magazine looks better and the revenue increases 

sponsored concept and events - Events are newer and tend to be specialised. 

Funding and profit  - task 2 

- It costs £9.95 for a MOJO magazine.

- Subscriptions cost £4.40 a month for a year is £50 

- You would expect CDs, new albums, new singles.

ownership - task 3

- They have specialised process. skills are very specific, don't cross over with other industries 

- The magazine industry is all over the world  and mojo use artists from all over the world.

- Just selling the print magazine isn't enough so they made a digital version of the magazine and have     created a website called mojo4music.

mojo are regulated by ipso, impress.

 

Exam prep 

                                                                                                                                                       19/04/21

L/O - To explore the possible exam tasks for music magazines. 

paper 2: music and news 

 - 1hr 15mins 

- 70 marks total 

- section a: music 

- 35 marks 

- 5 questions 

- 3 areas: magazines , music videos and radio 

magazine question types 

Q1: 1 mark - identify - any area 

Q2: 4 marks - explain - any area 

Q3: 10 marks - analyse - radio or MV

Q4: 5 marks - analyse - mag or MV

       media language and representation 

Q5: 15 mark - analyse/evaluate - mag 

       media language 

Posible Q4 magazine question 

1) Women on the front not men. 

   Colour pallet an font is soft to represent a women.

  Acts on the cover are male t represent that rock music has mostly male music rather that female.

5 mark practise question 

Analyse the use of stereotypes in the representation in extract 1, the front cover of mojo magazine (5)

One of the stereotypical representations are that the rock music industry are mostly represented by men as you can see on the magazine cover with all the writing around about mens rock band.on the cover madonna is represented in ann edgy and goth way like a rock artists and punk this is anti stereo because she is know for pop music.

15 mark question 

Different font - mojo uses much more bold fonts to represent rock with block fonts whether as the BBC magazine has more normal looking font which is a smaller font.

The different colour pallet on the mojo there is mostly just dark colours like black and dark blue whether on the BBC colour pallet has a lot more bright colours like red and white which is much softer colours in the rock magazine.

Facial expressions on the mojo cover the facial expressions are much more aggressive whether in the BBC magazine cover she looks ver y innocent.

layout for the mojo magazine cover on mojo the layout is very jumbled with lots of words and band names all around the main image.but in the BBC magazine it is very put together with every different aspect of the cover in space and not squashed together like the mojo magazine.

fashion for the mojo magazine cover is wearing gothic like cloths which fits with the genre  whether in the BBC magazine has a dress which is pink which fits with genre that she representing. 

music videos 

music videos 

21/04/21

L/O - To chose case studies and research initial differences.

music video search 

case study 1: Avril Lavigne - skater boy 

                     Wheatus - Teenage Dirtbag 

AVRIL LAVIGNE - SKATER BOI 

- Pop/pop - punk 

- 9th of September 2002

- the singer view point about her rocker boyfriend and a girl he knew in high school who rejected him because he was a skater boy and a snob.

- Avril takes her band to perform in the middle of the street on top of cars and they got caught by police.

- avril and her ban are in the music video.

- she was presented as a teenager who liked going out with her friends.

- in the video, she is represented as a teenager who thinks they can get with anything.  

- https://genius.com/Avril-lavigne-sk8er-boi-lyrics

WHEATUS - TEENAGE DIRTBAG 

- Rock 

- July 18th 2000 

- A child had experienced that guitarist and vocalist had when he was ten years old 

- Someone wanting to go on a date with a girl, and she rejected him him but invited him to an iron            maden concert.

- Bremen B brown  

 

Media language in music videos 

05/05/21

L/O - To explore and analyse the use of media language in chosen case studies.

  

Difference between these style of music videos 

performance - The recording of a live performance capturing the energy of the video

narrative - They are a series of shots that are designed to tell a story similar  to a short film.

concept - Is an abstract type of video, it stars from an idea or a theme from the director has come up with. 

Skater Boy - narrative, performance 

Teenage dirtbag - performance, narrative  

illustration - Clearly and simply demonstrates the song lyrics.

application - New meanings are being offered that do not differ to the lyrics 

disjuncture - An abstract video where the lyrics do not mach to what is happening in the video.

 

camerawork - 

SB - 00.08 - 03.28

TD - 00.01- 02.32  

         02.42 - 02.54

         03.20 - 04.05

Miss-en-secene 

SB - 

TB - 

Editing  - 

SB - 00.30 - 00.45 

TB - 02.10 - 03.00

Style and colour - 

SB - 

TD - 

narrative 

SB - 02.05 - 03.00 

TD - 01.45 - 02.05 

representation 

23/06/21

L/O - To analyse representation in music videos.

Analyse Questions 

How is love represented? 

- Love is represented by one person trying to get together with a another person. (both)

How are teenagers represented ?

- Doing what they want in skater Boi. In teenage dirtbag there are lots of relationships and the typical teenagers.

How are women represented?

   - In skater boi hey are represented by being independent from others. In teenage dirtbag they represented by being quiet and popular.

How is ethnicity in the us represented?

  - Is represented as all white males and females (both)

 

How are the artists represented?

- In skater boi the artist is represented as being confident and not caring if she is judged. in teenage dirtbag the artists are trying to get a girl to notice them but also being quiet and respectful to the girl as she has a boyfriend already.

What teenage values are celebrated?

  - This is represented in skater boi because she is being rebellious and not caring if she gets in         trouble. but in teenage dirtbag it is represented as being creative. 

What stereotypes (people, places, events) are used or subverted?

- In skater boi she is not very stereo typically used because she is not the normal skater you see normally. in teenage dirtbag they fit the stereotypical of a high school band.

Assessment Dirt 

 07/07/21

Question 2 

Explain one way in which music videos use media language to differ from each other. refer one example of contrasting media language in two music videos you have studied to support your answers.

could of talked about:

camera work 

editing 

mis-en-scene

narrative style 

Videos may use linear narratives telling the story of the song or performance montages to draw attention to the song or the performances.

Videos may use contrasting settings and associated lighting- location or studio or in the performance, urban or rural, exotic or everyday, to match the style of music and the musicians image.

Videos may may use the song and the musician, by creating documentary style naturalism or a more stylised performance.

Videos may use only the music track as soundtrack or may add diegetic elements to help create a self contained factorial world. 

Any other valid contrasting media language. 

QUESTION 3

Representation - understanding representation is all about understanding the choices that are made when it comes to portraying something or someone in a mass media text.

what can we look at 

images 

colour palette 

font style 

lexis (words used) 

the choice if media language to connote the reverence MOJO accords to musicians due to their purpose to celebrate classic rock 

Language use such as arise Ray Davies and use or the term legend.

The restrained use of colour on the front cover.

The choice of the media language to associate musicians with the quest, danger and struggle, knowing fitting stereotypes of rock musicians as grappling with grand themes.

The authentically monochrome photograph of a young Ray Davies with eyeline suggesting  a look towards the heavens combined with the cover line rock dark knight on surviving the kinks and saving his soul connoting a spiritual quest albeit ironically.

They use the lots of dark colours to connote  a serious tone to the magazine and the music genre. and to represent that the music genre is not play full which could surgest  that it is  serious and could be sad at times in the music that it represents.

Question 4

what things did you have to do:

Analyse  Simileriteis and Differences 

Make a judgement 

similarities 

both feature a range of musicians on the front cover lines or images.

both use language to try to create an inclusive mode of  address addressing and audience of music fans.

both use a range of sans-serif fonts 

both have mastheads at the top of the page and cover lines. 

Differences 

The difference between use of neon pink in we love pop and the use of black in MOJO.

In both we love pop and mojo they both feature a range of musicians on the front cover, either in cover lines or images. Also in both the magazines covers they use language to try and create an inclusive mode of address addressing an audience of music fans. also in both they use sans-serif fonts. There are clear difference between the two magazines as well such as in mojo they mostly use the colour black but in we love pop they use lots of bright colours such as neon pink. there is also a clear difference between the layout between eh two such as in mojo it is organised compared to we love pop with picture cluttered. in mojo there is mostly male dominance with the photos and the names around the main image, but in we love pop it is mostly dominated by females. 

Personal Targets 

I need to remember to write my answers in more description in my answer and spend ore time thinking about what i could write in my answer  and read the question properly. 

I need to revise the right terminology.

Radio One Line Lounge 

13/09/21

LO - To explore the industry and audience behind the live lounge.

Research 

1. 10 national radio stations.

2.  The BBC operate 39 regional radio stations. 

 

3. It is funded by the licence fee paid by UK households. TV licence 

4. BBC

5. Heart - There target audience is 22-44 adults - wives, husbands, and parents. 

   Capital fm - There target audience is 15-34 age group.

   Pirate fm - T0here target audience is 

6. On a radio, a phone, computer, laptop, tablet, tv, apple music, online.

The remit of radio 1 is to entertain and engage a broad range of young listeners

Its target audience is 15 - 29 year olds 

To surport emerging artists especially those from the UK

To provide a platform for live music 

                                                                                                                                                       20/09/21

plurality -

 we have defined plurality as a) Ensuring there is a diversity of view points available and consumed across and within media enterprises and b) Preventing any one media owner or voice having too much influence over public opinion and political agenda.

L/O - To explore the format of the show and its appeals.

clara amfo 

Has a background of a presenter as she has also presented for nickelodeon and cbbc.

She was nominated for a sony radio award in 2012 as a rising star.

She joined BBC radio 1xtra as a host of the weekend breakfast show and also joined MTV chart show.

In 2015 she became the host of the official chart on BBC radio one.

She since has presented top of the pops and presented the year in music 2017 with claudia Winkleman.

She started in marketing.

DJ Ace

Ace and vis, aka the trouble makers of radio one. are radio djs and television presentes from south east London. known as ace and invisible after a gold sony radio academy award for their lunchtime show on BBC radio 1xtra in 2004, two later co-presented BBC radio 1xtra drive time show from 4 to 7 pm on weekdays.  

 

Personal identity 

They can find out more about there favourite artist.

Information 

They can find out more about there favourite artist using interviews.

Entertainment

The audience can watch artists singing live and can watch them hosting the radio.

Social interaction 

Can be talked about on social media.

 

case study 

27/09/21

L/O - To research the case study and artists involved.

Rag'N' Bone Man;

- 36 year old 

- he had a love for music from a young age with his grandfather watching tv.

- east sussex 

- his genre is alternative/indie 

- his newest song is along. his newest album is life by misadventure.

- his first song was human in 2016 

- he has one seven awards 

live lounge - Rag'N' Bone man 

How does the live lounge appeal to the target audience and meet the BBC remit?

The live lounge meets its 15-29 target audience by supporting emerging artists and supporting British artists. This meets the BBC remit because of the target audience liking a certain music taste such pop.

music videos 

16/03/22

case study one - skater boi, teenage dirtbag 

 

AVRIL LAVIGNE - SKATER BOI

- Pop/pop - punk 

- 9th of September 2002

- the singer view point about her rocker boyfriend and a girl he knew in high school who rejected him      because he was a skater boy and a snob.

- Avril takes her band to perform in the middle of the street on top of cars and they got caught by police.

- avril and her ban are in the music video.

- she was presented as a teenager who liked going out with her friends.

- in the video, she is represented as a teenager who thinks they can get with anything.  

WHEATUS - TEENAGE DIRTBAG 

- Rock 

- July 18th 2000 

- A child had experienced that guitarist and vocalist had when he was ten years old 

- Someone wanting to go on a date with a girl, and she rejected him him but invited him to an iron            maden concert.

- Bremen B brown  

Music videos 

27/04/22

L/O - To explore this section of the unit and research chosen case studies 

Narrative music videos might narrate the song or create a paralle narrative that comments on the meaning of the song.

Performance videos show the artist singing/or playing the song, often with dancing usually with the direct address to camera to personally positions the viewer :

Performance videos will sometimes include sections of narrative, either performed by the artists orby actors. on the other hand, some narrative videos include sections of artists performing, specially towards the end of the video.

These are conventions of performance music videos

Lip-syncing

Live performance 

Main focus on artist or band

Perform to cameras 

These are conventions of narrative music videos 

Video tells a story 

Usually filmed and edited like a movie 

Story often matches lyrics 

Doesn't always feature artists 

Record labels use music videos for a number of purposes: 

To convey the meaning of the song 

To promote the artists image, identity, talent or status for an audience 

To showcase or promote the artists musical prowess for a specific audience 

Skater Boi - Avril Lavigne 

The beginning of the video establish the urban setting getting lots of diegetic sound, from a city based environment. The gravity connote it may be a run down area.

the man dropping in to shot on a rope adds excitement and a feeling of active sportiness, might be aimed to appeal to younger audience.

The messy bedroom would be familier to many teen, as would the selection of technologies used.

The technologies featured were popular in the early 2000s, and would have made it relatable to young people.

The fast paced montage creates a youthful and exciting feel. shots of people flyering, and going through man hole covers create an edgy and slightly criminal representation.

 

Jumping into the shot represents her as energetic and exciting. her casual urban cloths are unconventional as females singers are often sexualised. could be seen as conventional for funk pop sub genre.

what she is wearing reflect the fashion in 2002 for skate culture baggy clothing. may make lavigne seem alternative and quirky

the characters mentioned in the brief narrative are represent in more simple opposition stereotypes. Eg a male musican /skater and a female glamorous ballet dancer.use of stereotypes helps audience narrative easily eg opposites attract / dont judge a book by its cover.

skinny ties was fashionable in 2002 also links to school which engages young audiences and may potentially add a sexualised feel to her for some audiences. the tie being loose and half undone signifies that she is a rebel and a rule breaker.

Biking indoors sugest again that she does not listen to or follow rules. represents her as being a daredevil and many teen would either relate to this, or dream of being like her. the setting is crumbling and dirty and this adds a sense of punk/grudge to the music. it represents her as down to earth and not a star who is polished by perfection.

11/06/22

L/O To explore the use of media language to create meaning in music videos.

Do artists perform? if so, to who?

In skater boy Avil is performing to the camera and also to the people around her, in teenage dirtbag wheatus in performing to the camera and to the people around him.

Is there a sense of naturalism created through use of MES  and setting? if so, how is this created?

How does it follow genre conventions?

Is there any diegetic sound used, how and why?

in skater boy there is diegetic sound from where the skateboard hits the ground and we as viewers can here it as well as the people around it. in teenage dirtbag diegetic sound is used to add a sense of place and to surport the narrative.

exam style analysis question 

Explain one way in which music videos use media language to differ from each other?

In both music videos they use love and romance and also in both videos represent failed love.

In both songs they both celebrate youth.